Founder decisions / Executive intelligence
A pilot needs a question it can answer.
Can this audience, approached with this offer, produce the agreed type of conversation within our operating capacity?
That is a useful starting question for a growth pilot.
Choose one initial audience, service, geography, and message. Agree the duration and the evidence you will review.
Keeping the first motion narrow makes the result easier to interpret. When too many variables move at once, the team can struggle to explain what worked.
What is the specific decision your current pilot is supposed to inform?