Founder decisions / Executive intelligence
Decide what would make you stop.
A pilot can keep going because nobody defined the conditions for stopping it.
Before launch, agree the review date and the evidence that would support continuing, changing direction, or ending the test.
Include operating capacity and effort alongside commercial outcomes. A motion that needs constant founder intervention may require redesign before expansion.
Writing the decision criteria in advance gives the review a clearer purpose.
You can still revise your view as evidence arrives. Make the reason explicit.
What would convince you to stop the pilot you are running now?