Growth operations / Executive intelligence
Follow-up needs an ending.
A reminder workflow can keep sending messages while the business has already moved on.
The customer booked. The opportunity changed owners. The request was closed. Someone asked to stop.
Each of those events should affect what happens next.
When designing follow-up, I ask about entry conditions, stop conditions, and the handoff to a person. The message itself is only one part of the process.
Use an illustrative test contact to move through the relevant outcomes. Check whether the right follow-ups stop and whether the remaining tasks still make sense.
Which change in customer status should stop your current sequence?