Revenue execution / Executive intelligence
A proposal is another handoff worth designing.
The meeting happened. The prospect has a relevant problem. The next step is a proposal.
Who owns producing it? What information is required? When is it expected? Who follows up?
Those questions can be overlooked when the reporting stops at attendance.
I want the team to see the next commercial event and the responsibility around it. That makes it easier to distinguish a prospect who is considering the offer from one who is still waiting to receive it.
Review a recent qualified conversation. Was the promised next step visible in the record?